What brought you here?
Typical candidates
Mature or stagnant markets and products, often with a focus on hardware or service delivery.
Strong market presence but with unused, existing data or potential for IoT upgrades and data collection.
Golden-Time AG is a luxury watchmaker with a tradition of more than 150 years and they manufacture only classic analogue watches.
The Golden-Time brand stands for sporty, dynamic people with a flair for style. Family owners of the company see the market potential of a smart watch, however, they have no management capacity or competency to develop the business case or the technology needed (hardware and software).
Is there still market demand for a smart watch short and long-term?
How disruptive would it be for their traditional business and brand?
Are there real synergies between Golden-Time AG and such new business case?
Would it make sense to cooperate with an existing smart watch provider?
How does a business plan look like?
The Garden Market AG is major shop for plants and trees with a significant market reach in the region. They grow their plants on the areal, which spans over 100.000 m2. Customers come not only to buy plants but to experience the variety of the flora. For many it is more of an excursion, and they happen to buy a plant.
The owners of the Garden-Market AG want to grow their business to younger generations but don’t know how.
How about a Metaverse for the Garden Market AG?
Ranging from a simple interactive webpage where customers can have a digital customer experience prior to their visit and buy plants online up to a full 5G campus, where every m2 and every plant is made digital, available as digital twin, collecting immense data about the plants and customer behaviors. Allowing customers to experience an incomparable personalised real-life and digital experience.
Does it only sound nice or is it really a business case? Let’s find out!
The Hair Dresser AG is a famous barber shop for man and boys. It has been very successful as customers can come in and get treated fast and uncomplicated.
However, it is so demanded that during rush hour customers queue outside the shop, however, the rush hour peaks and then reduces sharply.
Often customers are frustrated as they have to wait and then go the competition.
The Owner of Hair Dresser AG would like to have digital solution to flatten the demand by incentivising customers not coming all at the same time, but how?
A sensor based, anonymous data collection of traffic in the shop.
Traffic is mirrored in a software triggering dynamic pricing and allowing customers to time their visit accordingly.
Trends allowing the Owner to better plan its capacity and pushing campaigns to better utilise idle times.